Chef Mama
Application concept
Role
UI Designer
Branding
Platform
Application
Tools
Adobe XD
Adobe InDesign
Overview
Chef Mama is an interactive nutritional guidance app targeted towards pregnant and post-partum women, encouraging a healthier, balanced apporach to nutrition.
The Problem
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Being unsure of how to handle food cravings when pregnant
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Struggling to reach nutritional goals, and not understanding them
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Being unaware of how to prepare the meals that could help their diet
The Solution
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Cravings tracker / assistant to guide pregnant women
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Food tracker that analyses and tracks foods and offers nutrient breakdowns
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Recipes that are readily available, and can be added and created by users of the app
Key Phases
Process: Project Workflow
01 Discovery
Develop an understanding of the user, identifying problems and pain points. Context and brand should be acknowledged, to ensure brand mission / goals can be achieved.
02 Research
Compiling research to support our understanding and assumptions gathered from discovery. Gathering data by interviewing, focus groups, surveys and usability testing.
03 Ideation
Sketching out wireframes, and drafting out low-fidelity designs. Developing user journeys and flows to support development of design, based on gathered data from steps 1 & 2.
04 Design
Converting low-fidelity designs through to high-fidelity, implementing a brand identity while conducting usability testing throughout.
05 Launch
Evaluate design with stakeholders to obtain feedback and develop the product in the design team.
Continuous flow of feedback is needed to launch the product.
06 Evaluate
Investigate the effectiveness of the outcome, if the solution targets the problem and user satisfaction is met.
Research
Key research findings
To analyse pregnancy cravings and nutrition further, I conducted a google survey. This survey was delivered to pregnant and recently given birth females with the UK. Key findings are as follows:
Nearly 60% were unaware of the link between deficiencies and cravings
Nearly 60% were likely to use an app for dietary advice
50% did not consume supplements during pregnancy
40% did not eat fruit or vegetables during a normal day
Design Solution
Style Tiles
User Journey
User Journey
Developmental process
Ideation Process
Initial ideation screens, sketches and notes by hand
Developmental process
Initial concepts to solutions: Initial Wireframes
Customisation:
Trimester selection
Food Diary
Log in
Customisation:
Survey
Micronutrient
Tracker
Homepage
Cravings Assistant
Food Diary:
Daily Log
Chosen Recipe
Design Solution
Initial concepts to solutions: Finalised Wireframes
Launch and Evaluate
Prototyping & Solution Testing
As the visual identity and structure of the app was finalised, the functionality of the tool was then tested. As the application was a part of my own personal development, there was no intention of going live. Thus, the application was prototyped within Adobe XD (main design tool used), and limitations of adobe XD for building did not apply - it was sheerly for demonstration.
As prototyping was finalised, an accessible link was shared amongst survey participants (from the inital research phase) and gathered qualitative feedback in the form of written thoughts. Overall, feedback was positive.
Design Solution
Promo content
I was able to expand on this project by creating pieces of promotional material. See below.
#1 Advertisement - Motion graphic developed in Adobe After Effects
#2 App Walkthrough - Motion graphic developed in Adobe After Effects
#3 Presentation Document - Document Summarising the project
Conclusions
Conclusions
I was satisfied with the overall outcome of this project. I was able to successfully design and demonstrate functionality of an app whilst assessing and reaching user needs, deliverables were met and ran on a smooth project timeline. The application resonates with a niche audience, and I received positive feedback from survey participants, with many comments complimenting the visual interface, and unique tools found within the app. This project helped me reach personal development goals and expand my knowledge within app demonstration. I was also able to work creatively, without any bounds or restrictions on design - a fun and exciting rarity.
